My Small Friend
Last Updated: 6 March 2026

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1. Introduction

This Privacy Policy explains how My Small Friend, a website owned and operated by Vision (Y2K) Enterprise ("we", "us", "our"), collects, uses, discloses, and protects personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

By accessing or using the My Small Friend website ("Website"), purchasing products, or submitting personal information to us, you consent to the collection, use and disclosure of your personal data in accordance with this Privacy Policy.

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2. Personal Data We Collect

We may collect personal data that you voluntarily provide to us or that is automatically collected when you interact with the Website.

Information You Provide

This may include:

• Full name

• Email address

• Phone number

• Billing and shipping address

• Account login credentials

• Pet-related information you choose to submit

• Payment information (processed via third-party payment providers)

• Information submitted through forms, event registrations, or customer support requests
   

Information Collected Automatically

When you access our Website, certain information may automatically be collected including:

• IP address

• Device information

• Browser type

• Website usage data

• Cookies and tracking technologies
   

3. How We Use Your Personal Data

Your personal data may be used for the following purposes:

• Creating and managing user accounts

• Processing orders and payments

• Delivering products purchased through the Website

• Responding to inquiries or support requests

• Providing updates about products, services, and events

• Managing blog subscriptions and newsletters

• Improving our Website, services, and user experience

• Preventing fraud or misuse of the Website

• Complying with legal and regulatory obligations

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We will only collect, use, or disclose personal data for purposes that a reasonable person would consider appropriate in the circumstances.

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4. Disclosure of Personal Data

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We may disclose your personal data to third parties where necessary to operate our services, including:

• Payment processors

• Delivery and logistics partners

• IT service providers

• Website hosting providers

• Marketing service providers

• Professional advisors (legal, accounting)

• Government authorities where required by law

All third parties are required to maintain appropriate confidentiality and data protection standards.

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5. Cookies and Tracking Technologies

The Website may use cookies or similar technologies to enhance user experience, analyse website traffic, and improve our services.

You may modify your browser settings to decline cookies. However, doing so may affect the functionality of certain parts of the Website.

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6. Protection of Personal Data

We take reasonable administrative, technical, and physical measures to protect personal data against unauthorized access, collection, use, disclosure, copying, modification, disposal or similar risks.

However, no transmission of data over the internet is completely secure and we cannot guarantee absolute security.

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7. Retention of Personal Data

We will retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required or permitted under applicable laws in Singapore.

When personal data is no longer required, we will take reasonable steps to securely delete or anonymize the data.

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8. Access and Correction

Under the Personal Data Protection Act, you may request:

• Access to personal data we hold about you

• Correction of inaccurate or incomplete personal data

Requests may be made by contacting us using the contact details provided below. We may charge a reasonable administrative fee where permitted by law.

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9. Withdrawal of Consent

You may withdraw consent for the collection, use or disclosure of your personal data at any time by contacting us.

Please note that withdrawing consent may affect our ability to provide certain services to you.

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10. Third-Party Websites

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those external websites.

Users are encouraged to review the privacy policies of those third parties.

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11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time.

Changes will be posted on this page and will take effect immediately upon publication unless otherwise stated.

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12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights under the PDPA, please contact:

Vision (Y2K) Enterprise
Owner of My Small Friend

Email: kenjipetfoodsg@gmail.com